Scale your E-Com Operations, not your team.

Bespoke operations, systems and AI for e-commerce brands.

• Our Services
• Get in touch

Growth usually brings more work than it does profit.

More orders means more stock to manage, more reports to pull, more things falling through the cracks, and the instinct to hire someone to hold it all together. Oceanview exists so you don't have to.We work inside your operation, fixing the processes, connecting the systems and building the tools that let a small team run a much bigger business. Where it makes sense, we use AI to do the repetitive work. Where it doesn't, we don't.

What we work on

Everything behind the sale. Deep experience with Shopify and Amazon, including Vendor Central, and with brands selling across both.

Three ways to work together

Not sure which fits? Get in touch and we'll work it out in a short call.

Built for brands that would rather be growing

E-commerce businesses of any size, selling direct, on marketplaces, or both, who want to grow without growing their headcount or overheads in step.

Founder
Sam Chappell

I'm an e-commerce operations specialist. I've spent years running and improving the operations behind online retail brands; merchandising, forecasting, inventory, commercial reporting and the systems that tie them together, with a particular depth in Amazon Seller and Vendor Central.I started Oceanview because most of the brands I meet don't need more people. They need the work they already do to be simpler, better connected and, increasingly, automated. That's what I do.The world of e-commerce is the ocean. I help you navigate it without needing a bigger crew.

Based in London. Working with brands across the UK, mostly remotely, on site when it helps.

• LinkedIn

How we work

Get in touch

The easiest first step is a short conversation about where your operation is today and where it's getting in the way.

• E-mail: [email protected]

• LinkedIn: Oceanview E-Com Ops

We usually reply within one working day.

Privacy Policy

Last updated: 27 October 2026Oceanview E-Com Ops is a trading name of Chappell First Ltd (“we”, “us”), a company registered in England and Wales, company number 13761375, registered office 24 Waterloo Road, Sutton, Surrey, SM1 4LW. We are the data controller for the personal information described here.What this coversThis policy explains how we handle personal information when you visit this website or contact us by email.Information we collectThrough this website: we use Carrd's built-in analytics to count visits and page views. This doesn't use cookies and doesn't identify you — we only see aggregated numbers. The site has no contact form, account or booking function.When you email us: your name, email address, any details you include in your message, and our correspondence with you.When you connect on LinkedIn or other social platforms: those platforms collect information under their own privacy policies, not this one.How we use itWe use the information you send us to reply to your enquiry, to discuss and, if you choose, arrange work with you, and to keep a record of our correspondence.We rely on our legitimate interests (responding to enquiries, understanding how our website is used, and running our business) as the legal basis for this. Where we go on to work together, we also process your information to perform our contract with you.We don’t use your information for marketing unless you ask us to, and we don’t sell or share it with third parties for their own purposes.Who sees itOnly Sam Chappell. Our email is hosted by Titan and our website by Carrd; both process data on our behalf under their own terms.How long we keep itEnquiries that don’t lead to work are deleted within 12 months of our last exchange. Correspondence relating to work we’ve done together is kept for 6 years after the engagement ends, in line with UK record-keeping requirements, then deleted.Your rightsUnder UK data protection law you can ask us to tell you what information we hold about you and give you a copy, correct anything that’s inaccurate, delete your information, or stop using your information in a particular way.To do any of these, email [email protected]. We’ll respond within one month.If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk.ChangesWe’ll update this page if our practices change, and show the date at the top.Contact[email protected]
Chappell First Ltd
24 Waterloo Road
Sutton
Surrey
SM1 4LW

Health Check - Terms

Last updated: 2 November 2026These terms apply when you book an E-Commerce Operations Health Check ("Health Check") from Oceanview E-Com Ops, a trading name of Chappell First Ltd (company no. 13761375, registered office 24 Waterloo Road, Sutton, Surrey, SM1 4LW) ("we", "us"). By paying for a Health Check you agree to them.1. What you get- A short intake questionnaire and a request for basic business data (recent sales, stock and, if available, margin information)
- A kickoff call of around 30 minutes once your data is in
- A written report rating eleven areas of your operation Red, Amber or Green, with brief reasoning, high-level pointers for each area, and a ranked priority list
- A walkthrough call of 30–45 minutes to go through the report2. What it isn'tThe Health Check is a high-level diagnostic. It identifies where problems are likely to be; it does not fix them, and it does not include detailed analysis, implementation, tools or templates. Those are available through a Full Operations Review or bespoke work, which we'll propose if relevant. You're under no obligation to take either.3. Price and payment£99, paid in full at booking by bank transfer against the invoice we send you. We start work once payment has cleared.4. Your part- Return the questionnaire and data within 3 working days of booking
- Make sure you're entitled to share the data you send us
- Where your exports include your customers' personal details (names, addresses, emails), remove or aggregate them before sending wherever possible; we only need order and product-level figuresIf we don't receive your data within 30 days of booking, we'll treat the booking as cancelled under section 6.5. TimingWe aim to deliver the report within 5 working days of receiving complete data, and to hold the walkthrough call within a week of that. Timings are targets, not guarantees.6. Cancellation and refunds- Before you've sent us your questionnaire or data: full refund on request
- After we've started work on your data: no refund, as the work has begun
- If we can't deliver for any reason on our side, we'll refund you in full7. ConfidentialityWe'll keep your business information confidential, use it only to deliver the Health Check and any follow-on proposal, and not share it with anyone else. We may refer to anonymised, non-identifiable patterns from our work in general terms.8. Your dataWe handle personal information as set out in our Privacy Policy. We'll delete the data you sent us within 12 months of delivering the report unless you go on to engage us for further work, in which case it's kept under that engagement's terms.9. The reportThe report is for your business's internal use. You can share it with your team, advisers and investors. Please don't publish it or pass it to third parties for other purposes. We keep ownership of the methodology and rating framework.10. Nature of the adviceThe Health Check reflects our professional opinion based on the information you give us at the time. It isn't regulated financial, legal, tax or investment advice, and decisions you make based on it are yours. Our total liability in connection with the Health Check is limited to the fee you paid. Nothing in these terms limits liability for anything that can't be limited by law.11. GeneralThese terms are governed by the law of England and Wales. If any part is found unenforceable, the rest still applies. Questions: [email protected].